In general, Digital Marketing Specialist is responsible to perform all digital marketing & advertising campaign to achieve team business target.

Key Responsibilities

• Manage and execute paid ads on daily basis.
• Launch and optimized online ads.
• Measure and performance of digital marketing efforts using a variety metrics platform.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (CPL, CAC, ROAS).
• Execute all direct campaign through email and instant messaging such as Whatsapp.
• Provide creative ideas for content marketing and update website.
• Collaborate with internal designers to improve user experience.
• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
• Supervise the execution, monitoring and measurement of marketing campaigns and their success.
• Ensure campaign implementation follows organizational guidelines .
• Compile regular reports of campaign performance and results.
• Improve new campaigns using data and feedback from existing and previous projects.
• Plans, executes, and measures experiments and conversion tests.

Job Requirement

• Possess at least a Diploma in any related background.
• At least 2 years of solid experience in Digital Marketing role or equivalent. Experience working in digital advertising or real estate company is an advantage.
• Basic experience in executing and managing ads in various channel (example : Facebook, Tiktok, SEM) is added bonus.
• Understands marketing channel (SEM SEO Email Marketing, Whatsapp marketing and SMS).
• Excellent understanding of digital marketing concepts and best practices.
• Working knowledge of ad serving tools.
• Basic skills and experience in ads creative and copywriting.
• Analytical mindset and critical thinking.
• Resourceful, attention to details and able to work with less supervision.
• Excellent communication and interpersonal skills and able to carry any related issue and recommended solutions.
• Understands any web analytics tools such as Google analytics.